Part II

An elevator pitch is a brief, persuasive speech that you use to spark interest in what you or your organization does. It’s named after the idea that it should be short enough to deliver during an elevator ride, typically around 30 seconds to 2 minutes. The goal of an elevator pitch is to quickly and effectively communicate the essence of your idea, product, service, or skills in a way that captures the listener’s attention and leaves them wanting to know more.

Read/listen to the following elevator pitch in favor of using multimodal assessment in secondary schools and reflect on its benefits. 

“Imagine a classroom where every student’s unique strengths are not just acknowledged, but celebrated. A place where assessment isn’t confined to pen and paper, but expands into videos, presentations, and creative projects. That’s the power of multimodal assessment.”

“Traditional assessments often rely heavily on written tests, which don’t capture the full range of a student’s abilities. Not every student excels in a single mode of expression, and as a result, we risk overlooking their potential. This approach doesn’t just limit students; it can disengage them, particularly those who are multilingual or have different learning styles.”

“Multimodal assessment changes this by offering diverse ways for students to demonstrate their knowledge. Whether through digital storytelling, collaborative projects, or multilingual presentations, students can showcase their skills in ways that resonate with them. This approach isn’t just about fairness; it’s about maximizing engagement and deepening understanding.”

“By integrating multimodal assessment, we cater to diverse learners—those who thrive in visual, auditory, or hands-on environments. We also embrace the multilingual realities of our classrooms, giving students the opportunity to use all their language skills. The result? More engaged students, better learning outcomes, and a more inclusive classroom environment.”

“Let’s prepare our students not just to pass tests, but to excel in a world that values creativity, adaptability, and communication. Multimodal assessment is the path forward. Together, we can transform our schools into places where every student can succeed.

“Let’s make learning as colorful and exciting as our children’s imaginations. Multimodal assessment isn’t just an option—it’s the future of primary education.”